This client is an Australian shapewear label. Unlike the footwear account's seven-figure monthly budgets, this is what disciplined media buying looks like at boutique scale: Meta-led with Google support, roughly A$25K/month — compounded into a store that grew +161% year-on-year on the matched Feb–Jul window. All figures AUD, Feb 2025 – Jul 2026.
Comparing identical calendar windows removes seasonality from the story: the same six months produced 2.6x the revenue a year later, with Meta ROAS holding above 4x on the larger spend.
The Q4 push delivered the two most efficient months of the account's history at its then-highest spend — A$25K/month returning A$170K+ of Meta-attributed value each month.
When the account proved it could absorb budget, we pushed: July's Meta spend rose 68% over June and the account held near-5x ROAS — delivering the biggest revenue month on record, A$286K.
Across every scale-up and seasonal swing, monthly Meta ROAS never dropped below 3.4x and CPA stayed in a A$18–44 band. Boutique budgets don't forgive waste — this account never asked for forgiveness.
Jul 2026 is compiled from a campaign-level Meta export rather than the account-level monthly export behind the other months; spend, purchases and attributed value add up cleanly. Google Ads figures are spend only (no conversion data supplied), so ROAS and CPA are Meta-only. Blended MER = total store revenue ÷ total ad spend.