Case Study 01 · Comfort Footwear Brand · AU + US

Three years. Two hemispheres. One growth engine.

I ran paid acquisition for a leading comfort-footwear brand across Australia and the United States — managing Meta, TikTok, Amazon Ads and Pinterest through three full financial years of counter-seasonal peaks, product launches and aggressive scaling. The client is anonymized; every number below comes straight from the daily ad-account reports.

Jul 2023 – Jun 2026 · 36 months Meta · TikTok · Amazon · Pinterest AUS in AUD · USA in USD Anonymized with permission

USA — 3-year total sales

US$111.0M

+94% FY24 → FY26 (US$25.1M → US$48.7M)

AUS — 3-year total sales

A$47.8M

Blended ROAS 3.46x → 4.46x over 3 years

Peak month — USA

US$9.6M

May 2026 · US$3.65M Meta spend in-month

Peak month — AUS

A$4.15M

Nov 2025 · third consecutive record BFCM

Monthly ad spend by channel

Stacked monthly spend. Diamonds mark marketing-calendar activity — hover any month for the detail.

Monthly revenue

Platform ROAS by month

Platform-reported monthly return on ad spend. Gaps = channel not active that month. Pinterest ran small test budgets — see notes below.

What actually drove the numbers

Every spike on the charts has a story from the marketing calendar. These are the moments that mattered — and what I did with the budget when they arrived.

The creative behind the campaigns

Selected ads from the account, matched to the months they ran. (Gallery being added — creatives are being prepared with brand identifiers removed.)

The full monthly detail

Complete month-by-month numbers for anyone who wants to dig in. All values as reported by the ad platforms and Shopify/Amazon.

Next case studyShapewear Brand →