Acquisition
Threads did the heavy lifting
#1 customer source: Threads
The customer base was built with content, not budget: announcement posts written per channel and timed to inventory drops. One small awareness push aside, buyers arrived organically — the majority through Threads. Buying paid media by day and growing a venture on organic reach keeps me honest about what each is actually for.
Pricing
Six currencies, live rates
HKD · RMB · JPY · USD · MYR · IDR → PHP, per drop
Supplier inventory arrives priced in whatever the source market uses. Every list gets converted at the live rate, tiered by seating zone, and split into a cost-and-margin view for me and a clean price list for customers. Mispricing a batch eats the margin on the whole drop.
Operations
Owning the whole P&L
5 markets entered from zero
Sourcing, forecasting which tiers will sell, negotiating with suppliers in two languages, taking payment, and handling every customer through to delivery. No team, no floor, no one else to escalate to — the numbers are mine either way.
Tooling
I automated my own operation
Forms → sheets → suppliers built with Claude
Order intake, supplier order blocks, multi-currency pricing sheets and customer confirmations all run through automation I built myself using Claude — no engineering help. Detailed below.